Ahead, the singer talks taking back control of her style, her genuine aesthetic, and what she thinks of 2022’s biggest fashion and beauty trends. The desire to speak out against these opposing forces is part of why Normani’s partnered with TRESemmé on the Power Your Style Project, a campaign launched in September that encourages women to embrace themselves. “There are pressures on women, even outside of the industry, in society in general,” she says. “We wanted to write for so long and we just didn’t have the opportunity to do so.”Īdulthood and a solo career may have afforded the “Motivation” singer more freedom, but she still faces unfair expectations and double standards around self-expression. “We were really kind of told who to be,” Normani says of her and former bandmates Camila Cabello, Lauren Jauregui, Ally Brooke, and Dinah Jane. The power that industry executives held over each member’s persona extended beyond controlling how they dressed or styled their hair. While appearing on The X Factor as a 15-year-old in 2012, she and her bandmates weren’t even allowed to wear mascara. “With a manufactured girl group, there’s an idea set of what that’s going to look like, so we really didn’t have much wiggle room,” she tells Elite Daily of her 5H days. Exploring her true tastes in fashion and beauty is something the singer appreciates, given what it took to get to where she is today. But now, as a grown woman and solo artist with creative control over her image, Normani’s throwback-influenced and sensuality-centered aesthetic is the only one she’s channeling. At 26, the “New to You” singer has been in the public eye for more than a decade, but has spent most of that time without the freedom to express herself. It’s taken time for Normani to shed her Fifth Harmony skin.
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